Dublin, 15th May 2017 – – Betting brand mylotto24 has announced that it has become a corporate partner of the Marie Keating Foundation.
The company is supporting a special ‘Comfort Fund’ designed to provide financial help for people who are receiving treatment for cancer and who find themselves in financial difficulty as a result. The myLotto24 donation will go towards medical and household bills, as well as other expenses including transport and childcare.
Partnering with the Marie Keating Foundation is in line with mylotto24’s commitment to supporting good causes in all markets in which it operates. The online brand of myLotto24, which holds an Irish betting licence, allows consumers to place bets on a range of lotteries and games around the world via the website www.myLotto24.ie.
myLotto24’s Comfort Fund for cancer sufferers
Commenting on the new partnership, Lena Patel, Head of Corporate Affairs at MyLotto24 said: “We are proud and very happy to team up with the Marie Keating Foundation, one of Ireland’s leading cancer charities, and an organisation that brings tremendous comfort to people who are fighting this terrible disease.”
“Like other serious illnesses, cancer can place a huge financial burden on individuals and their families; it is one of the side-effects of the disease that is rarely talked about,” Lena added. “By supporting the Comfort Fund with the Marie Keating Foundation, we are in a position to ease that burden for some people and we are pleased to be able to help.”
Also at today’s announcement was Liz Yeates, CEO of the Marie Keating Foundation, who said: “We are delighted to welcome myLotto24 as our new partner, and very appreciative of the contribution they have made to our Comfort Fund.
This fund makes a real difference to people suffering the double whammy of financial difficulty on top of a cancer diagnosis,” she said. “It brings comfort to those who need it most and I know there are people today whose lives will be made a little easier by myLotto24’s donation.”
“Duty to give something back.”
“We have only been in Ireland since April but establishing a solid, sustainable CSR programme was one of our first priorities,” Lena said. “We believe we have a duty to give something back to the community we operate in, and we are looking forward to supporting a range of good causes in Ireland, as we do in the UK and elsewhere.
“I’m pleased to say that we will have further Ireland-based CSR announcements to make in the very near future,” she added.
*To find out more and register with myLotto24, please visit www.myLotto24.ie
For more information, please contact:
Aoife McDonald, Cullen Communications
Phone (01) 668 9099 or (087) 4100777
About the Marie Keating Foundation
Following their mother Marie’s death in 1998, the Keating family promised that they would do everything they could to bring an end to cancer. The Marie Keating Foundation helps men and women prevent cancer, detect it at earliest stages and journey through cancer diagnosis, treatment and survivorship. Through its Comfort Fund, the Marie Keating Foundation provides financial assistance to people who are receiving treatment for any kind of cancer and who find themselves in financial difficulty as a result. In 2016 alone, over 525 families received assistance from the Comfort Fund. For more information on the work of the Foundation or to arrange a visit by our community outreach service please contact ww.mariekeating.ie or 01-6283726
About myLotto24 and myLotto24
myLotto24 is a remote bookmaker licensed by the Irish Revenue Commissioners and UK Gambling Commission.
myLotto24 was founded in 2007 by Zeal Network SE (formerly myLotto24 SE) – one of Europe’s first online lottery brokers. Zeal Network SE was founded in 1999 and is listed on the German stock exchange. myLotto24 is a brand of mylotto24. myLotto24 stands for experience and great choice in the lotto-betting market. Having paid out €1 billion, no other operator has paid out more prize money or created as many millionaires.
The registered office of myLotto24 Ltd is at:
20-22 Bedford Row
London WC1R 4JS
Company Number: 6131579